03

Four decades transforming entertainment research

Content Creators

01
Content Creators

Film

Every major studio relies on our research and consultation across the life cycle of a film; from greenlight to opening night and beyond.

Greenlight

Screenings

Franchise & Positioning Strategy

Creative Testing

Tracking

Post-Release & Exit Polls

02
Content Creators

Games

Many top game publishers and developers depend on our in-depth knowledge of gamers at every stage of the production and marketing process.

Franchise Management

Screenings

Concept Development

Creative Testing

Tracking & Post-Release

03
Content Creators

TV & Streaming

Leading digital content providers and platforms look to our research to inform development, production and marketing strategy.

Greenlight

Pilot Testing

Brand & Positioning Strategy

Creative Testing

Franchise and Series Maintenance

04
Content Creators

Brand Marketers

We take the best practices from entertainment research to help brand marketers craft differentiated, transformative and emotionally compelling narratives.

Brand Management

Segmentation & Targeting

Message & Positioning Strategy

Creative Testing

Campaign Effectiveness

Our Global Scale

We've conducted

interviews over the past decade.
We've listened to

digital conversations so far this year.
  • AmericaAmerica
  • CanadaCanada
  • United KingdomUnited Kingdom
  • MexicoMexico
  • RussiaRussia
  • ItalyItaly
  • SpainSpain
  • JapanJapan
  • ChinaChina
  • FranceFrance
  • GermanyGermany
  • BrazilBrazil
  • South KoreaSouth Korea
  • AustrailiaAustrailia

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Our History
Founded in 1978 by Joe Farrell and Catherine Paura, NRG was the first market research firm in Hollywood. Since then, we've played a leading role in transforming and modernizing the business of making and selling movies around the world.
Our History
1978
Today, NRG is at the forefront of cutting-edge research practices, helping brands, entertainers and content creators delight and transform consumers everywhere. NRG was purchased by the Stagwell Group in 2015, ushering a new era of creativity.
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